As the UK remains on its journey to a new normal, the physical and mental wellbeing of individuals and their communities continue to be significantly impacted.
Although there’s a sign that social distancing measures may be relaxing, there’s still a long way to go before things get back to normal. However, social enterprise, Sport Works, is adapting to the crisis in order to keep supporting its beneficiaries.
Social Impact Magazine spoke to the Founder, Neil Cameron, to find out more about the work they’re doing and why it’s so important.
Sport and Mental Health
“We believe that sport has a huge role to play in the national recovery in terms of physical and mental wellbeing, whilst helping communities recover and reengage with one another,” says Neil.
“We’re working hard to enable this recovery in a safe and conscious manner.”
By designing and delivering a range of tailor-made initiatives, Sport Works harnesses the power of sport to help people of all ages, working with various schools, local councils, youth offending teams, the police and care homes
Neil Cameron, Sport Works
“To keep people both physically and mentally active, our team is taking on a dual approach,” Neil explains. “To reach the people we need to reach, we’re making use of digital technology.”
“We’re putting together a resource bank of exercises, exercise classes and educational programmes that people can access in their own home.”
But as lockdown measures ease up, Neil also wants to be bringing people together in a safe environment.
“We are starting to look at how we can deliver group programmes for small numbers of people – whilst ensuring their safety,” Neil maintained.
“I think the likelihood is that if we can reach people in outdoor settings, especially as we’re coming into summer, that will give us an opportunity to engage with them in a way that we wouldn’t have if we just sat around waiting.”
Having supported over 50,000 individuals since their launch, Sport Works is expanding further and aims to support over 12,000 people each year by the end of 2021.
To find out more about Sport Works, or any of its CSR initiatives: